Writing & Creative Content

Telling stories through writing, design, and content creation

Social Media

Social media posts for @olympiacoffee featuring creative direction, photography, short-form videography, styling, copy writing, and calendar management. Click the image to explore its content in context.

Email & SMS

A campaign for Olympia Coffee’s reserve line, Oliver’s Custom Coffee. Product photography, campaign strategy, and marketing copy for email, SMS, and social media were all under my purview.

Email & SMS campaign celebrating Olympia Coffee’s 18th anniversary. The accompanying SMS campaign invited subscribers to share their favorite Olympia Coffee memories for a chance to be featured on social media.

Olympia Coffee’s whole bean packaging refresh, which I oversaw as Creative Director. The redesign was nominated as a semifinalist in the Sprudge Design Awards, an incredible achievement within days of its release.

An email campaign introducing a new bag size to Olympia Coffee’s customers. The new 2 lb. bag streamlined our packaging inventory and provided customers with a convenient, accessible bulk option.

Email campaign highlighting Espresso Week: a week of content delving into the details of that beloved beverage, espresso. Featuring illustrations I created specifically for the campaign, as well as a link to a blog post—which, yes, I also wrote.

Other high-performing campaigns

 

Reports

As a company committed to equity, sustainability, and transparency, Olympia Coffee releases an annual Coffee Transparency Report detailing its sourcing ethics, goals, and in-depth purchase history. My role in this project was to turn a year’s worth of raw data into a meaningful and visually digestible package, complete with written copy, charts, and information-rich diagrams. The full report is available to the public at fairforall.coffee.

 

Blog posts & articles